How we choose Planet Wild missions
Every month, we support a new rewilding mission. One month, that might mean helping bring back an endangered species. Another month, it might mean restoring a wetland, cleaning up a river, or helping turn damaged land back into a thriving ecosystem.
But before a project becomes a Planet Wild mission, we look closely at whether it can create real, lasting impact for nature.
Our team spends weeks researching organisations, reviewing restoration plans, speaking with experts, and evaluating what the project can actually achieve on the ground.
To guide every decision, each potential mission has to pass through what we call our Impact Filter.
The 8 pillars of a Planet Wild mission
🌍 Transformative
The biodiversity crisis is urgent. We want to support people bold enough to restore entire ecosystems, rethink broken systems, and try approaches that help change how humans and nature coexist.
🌱 Ecological
Nature is complex, and that’s why we look for projects grounded in sound ecological science, focused on restoring healthy ecosystems with native species and long-term thinking.
📈 Measurable
Good intentions alone are not enough. We look for clear plans to measure progress, track results, and adapt when things don’t go according to plan.
✨ Additional
We want our community funding to be the missing piece that unlocks action, helping impactful projects launch, grow, or move faster than they otherwise could.
🗿 Enduring
We don’t believe in “hit-and-run” conservation. We prioritise projects designed to create benefits that carry on long after the funding period ends.
🔎 Transparent
Trust matters. We carefully review budgets, implementation plans, and how funds are used so contributions can be clearly traced to real-world impact.
🤝 Conflict-Free
The strongest conservation projects work with people, not against them. If a project doesn’t respect local livelihoods, Indigenous rights, or long-term community wellbeing, it’s not a Planet Wild mission.
👀 Public Relevance & Reach
Every mission is also an opportunity to reach and educate a broad audience. We aim to do more than fund restoration — we want to help people understand something important about nature, and why rewilding matters. That’s why we look for stories that can spark curiosity, open people’s eyes, and bring them closer to the natural world.
Beyond the checklist
Of course, no framework can perfectly predict success.
Nature recovery is complex, messy, and often unpredictable. A forest does not return overnight. A species does not bounce back because a spreadsheet says it should. Real restoration takes patience, humility, and a willingness to keep trying.
That’s why our work with a project does not end once the funding arrives. We keep in touch with our partners over time, publishing updates and sharing what happens long after the first video goes live.
Because every Planet Wild mission starts with a simple belief:
Nature can recover – if we give it the chance.